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A tag line “like no other” — get your money back!

If you drive from Baton Rouge to Atlanta, which I do every few months, you will notice a plethora of billboards for law offices. Maybe there are an excessive number of accidents on I-12, I-10, and I-65. Maybe people in the Deep South sue more than in other places. I...

It’s funny, but does “anti-advertising” work?

For reference, I am talking about ads like the Allstate commercial where the famous narrator, Dennis Dexter Haysbert, gets recognized for being the "safe drivers save 40%" guy, rather than the "good hands" guy, which is how everyone knows him. So do self-aware,...